As manufacturers we know that investing in our future workforce is critical to our success. It’s not enough to find the next employee. We must be committed to promoting careers in manufacturing with every chance we get.

Recently, we were approached by Vinal Tech to create a video in conjunction with CPTV’s Making the Future. It would star one of our apprentices. We saw this as a great opportunity to promote manufacturing. It also highlighted our business and gave our intern great pride in what he’s doing.

Click here to view the video

As you see, Ian talks about the benefits of a career in manufacturing. He talked about the training he’s getting at Vinal Tech and how it translates to his internship. Most importantly, he shares his plans to continue his education and work towards a specific career goal. A path for success is critical to the next generation of workers.

This is also a great recruitment tool as it helps to promote Sirois Tool. Ian talks about how much he enjoys working with Hugh and the benefits Sirois Tool offers. Our focus is a work environment that is a pleasure to come to and a benefits package that shows our employees how much they are valued. Ian does a nice job of demonstrating our mission.

I know that as manufacturers we are typically hesitant to share information, concerned that it will be used to take business or in more recent years, employees from us. This is something we need to change if we’re to address the workforce shortage. The challenge will not change until we change our approach to it.